Team

Matt McAllister, CEO
Matt McAllister is the CEO of Fluid PR, Inc. He is a twenty-year marketing veteran with big-agency experience as well as in-house chops as the head of marketing for several successful technology companies. Matt most recently ran marketing for Tapjoy, a mobile ad tech platform, where he was one of the company’s earliest employees and oversaw its rapid growth as a pioneer in Facebook advertising to its rebrand and transition to becoming a leading mobile ad platform. Matt also served as vice president of marketing and content for High Voltage Interactive, an online ad network that was acquired by Aptimus, Inc. and collectively sold to the Apollo Group (University of Phoenix). He started his career as an account executive for Niehaus Ryan Wong, one of the top PR agencies in Silicon Valley during the early days of the dot.com era.

Lauren Tascan, Account Director
Lauren Tascan, a public relations practitioner for over 20 years, has experience in a wide-range of industries with a focus on the gaming, consumer electronics, and wireless industries. Lauren served as a vice president at SS|PR, where she helped to establish its technology practice and managed leading software, hardware and Internet companies. Lauren graduated from the University of Kansas with a major in communications. An American now living in Canada with her two children, Lauren is currently working on her fluency in French and Spanish as a third language.

Jennifer McLean, Account Director
A digital media veteran with roots in games, entertainment, consumer, and b-to-b media, Jennifer advises startups and SMBs on branding, marketing and media strategy. Her specialties including marketing strategy, branding, social media, digital strategy, public relations and media training, research, developing media programs for advertising clients and partners, positioning and product launches. Prior to joining Fluid, Jennifer managed marketing and public relations for Fuse Powered, a mobile monetization platform. She also served as the vice president of marketing at Livingly Media, a media company sold to Paris Web for $25 million, and for Technorati, a technology company that builds advertising platforms for high-level publishing firms focused on increasing programmatic revenues.

Kelli Conley, Events Director
Kelli Conley has over 15 years in production and event management. Her event marketing experiences vary from corporate live production, PR events, hack-a-thons, to movie premiers and audio-visual design. Kelli’s hands-on production style means that she knows every detail of an event from contract negotiation, budgeting, and marketing collateral. Kelli is currently finishing a master’s degree in Communication Management from USC and studied Media & Public Policy at Mills College. Kelli is a die-hard foodie and artisanal cheese lover.